Privacy Policy
1. Introduction
Welcome to Soletry ("we", "us", "our"). We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use and protect information about you when you visit soletry.com.
Please read this policy carefully. If you have any questions, you can contact us at hello@soletry.com.
2. Who We Are
Soletry is an affiliate marketing website providing footwear recommendations and reviews. We earn commissions when you click affiliate links and make purchases through third-party retailers. We are based in the United Kingdom and operate in accordance with UK GDPR and the UK Data Protection Act 2018.
3. What Data We Collect
We may collect the following types of data when you visit our website:
Automatically collected data:
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Pages visited and time spent on site
- Referring website or source
- Clicks on affiliate links
We do not currently collect names, email addresses or any directly identifiable personal information unless you contact us directly.
4. How We Collect Data
We collect data through:
Cookies and tracking technologies — small files placed on your device that help us understand how visitors use our site. See Section 6 for full details.
Google Analytics — we use Google Analytics to understand traffic patterns, popular content and visitor behaviour. Google Analytics collects anonymised data about your visit. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout.
Affiliate network tracking — when you click an affiliate link on our site, the affiliate network (such as Awin, CJ Affiliate, Rakuten or similar) places tracking cookies on your device to record whether a purchase was made and attribute commission to us. These cookies are set by third parties and are governed by their own privacy policies.
5. Why We Use Your Data
We use the data we collect to:
- Understand how visitors use our website and improve our content
- Track affiliate link performance and earn commission on qualifying purchases
- Ensure our website functions correctly across different devices and browsers
- Comply with legal obligations
Our legal basis for processing under UK GDPR is legitimate interests (improving our website and running our affiliate business) and consent (for non-essential cookies, where required).
6. Cookies
We use the following types of cookies on soletry.com:
Essential cookies — necessary for the website to function. These cannot be switched off.
Analytics cookies — set by Google Analytics to help us understand visitor behaviour. These are anonymised and do not identify you personally.
Affiliate tracking cookies — set by affiliate networks when you click a product link. These track whether you make a purchase so we can earn a commission. These are third-party cookies governed by the relevant network's privacy policy.
When you first visit our site, you will be asked to consent to non-essential cookies. You can change your cookie preferences at any time via the cookie settings link in our website footer.
You can also control cookies through your browser settings — most browsers allow you to block or delete cookies. Note that blocking certain cookies may affect how affiliate links and some website features work.
7. Affiliate Link Disclosure
Soletry participates in affiliate marketing programmes. This means we earn a small commission if you click a link on our site and make a purchase, at no extra cost to you. Affiliate tracking is handled by third-party networks and their cookies may be placed on your device when you click through to a retailer.
We only recommend products we genuinely believe are worth your attention. Our editorial content is not influenced by affiliate relationships.
8. Third-Party Links
Our website contains links to third-party retailer websites. Once you leave soletry.com, this Privacy Policy no longer applies. We encourage you to read the privacy policies of any website you visit. We are not responsible for the privacy practices of third-party sites.
9. Data Sharing
We do not sell your personal data. We may share anonymised, aggregated data with:
- Google (via Google Analytics) — for website analytics
- Affiliate networks — for tracking and commission attribution
- Legal authorities — if required to do so by law
10. Data Retention
Google Analytics data is retained for 26 months by default. Affiliate tracking cookies typically expire within 30 days, though this varies by network and retailer. We do not store personal data on our own servers beyond what is automatically collected through the tools described above.
11. Your Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict how we process your data
- Withdraw consent for cookies at any time
To exercise any of these rights, contact us at hello@soletry.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
12. International Visitors
Our website is accessible globally. If you are visiting from the EU, your data may be subject to EU GDPR in addition to UK GDPR. If you are visiting from the United States, please note we do not sell personal data and comply with applicable US state privacy laws where relevant.
13. Children's Privacy
Soletry is not directed at children under the age of 13. We do not knowingly collect data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
14. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page will reflect the most recent update. We encourage you to review this policy periodically.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at: hello@soletry.com