The Brands We Love

The world's most recognisable sportswear brand. Nike's Air technology, iconic collaborations and cultural influence are unmatched. From the Air Max to the Vaporfly, every decade brings a new icon.

Born from Michael Jordan's first Nike contract, Jordan Brand has grown into a cultural force entirely its own. The Air Jordan 1 rewrote the rules of sneaker design — and every silhouette since has carried that same energy of rebellion, confidence and style.

Three stripes, endless stories. Adidas has been at the intersection of sport and culture since the 1970s. The Stan Smith, Samba and Gazelle are among the most enduring silhouettes in sneaker history.

The underdog that became the most coveted brand in sneakers. New Balance's commitment to quality, fit and American manufacturing has earned a fiercely loyal following across sport and fashion.

Japanese precision engineering meets global sneaker culture. Asics' Gel technology has been protecting runners for decades, while silhouettes like the Gel-Kayano 14 have become fashion icons.

Born in a California skate shop, Vans has become a global symbol of youth culture, creativity and self-expression. The waffle sole and side stripe are among the most recognisable details in footwear.

The Chuck Taylor All Star is the best-selling sneaker of all time. Converse's canvas simplicity has made it the canvas of choice for artists, musicians and anyone who wants a shoe that says nothing — and everything.

One of the oldest running shoe brands in the world, Saucony has built a reputation for performance and comfort. The Jazz, Grid Azura and Endorphin series have earned cult status among runners and sneakerheads alike.

The original Japanese running shoe brand, Onitsuka Tiger predates Asics and carries a distinct heritage. The Mexico 66 is a minimalist icon worn by everyone from Uma Thurman to the fashion elite.