Styles
Icons
Some trainers are more than footwear — they are cultural artefacts. These are the silhouettes that shaped fashion, streetwear, and style as we know it.
Why Icons Endure
True icon status is earned through cultural relevance, not just design. The Air Force 1, the Chuck Taylor, the Samba — each one carries decades of meaning that no trend can replicate.
Streetwear Roots
From the basketball courts of New York to the skate parks of California, the most iconic sneakers were born in subcultures and adopted by the mainstream. That heritage is what makes them timeless.
How to Wear Them
Icons work precisely because they have no rules. Pair a Converse Chuck with a silk slip dress or a tailored blazer. Let the shoe do the talking and keep the rest considered.
Editor's Selection
Shop Icons Trainers
Curated picks with links direct to the retailer. Prices correct at time of publishing.
BSTNNike
Air Force 1 '07
The white trainer that defined a generation. Introduced in 1982, still the most worn sneaker on earth.
AdidasAdidas
Samba OG
A 1950s football shoe turned global fashion phenomenon. The T-toe and gum sole are unmistakable.
ConverseConverse
Chuck Taylor All Star
The original canvas sneaker. Worn by everyone from punk icons to runway models since 1917.
VansVans
Old Skool
The first Vans shoe to feature the iconic side stripe. Skate DNA, universal appeal.
New BalanceNew Balance
574
The definitive New Balance silhouette. ENCAP cushioning, suede and mesh, endlessly wearable.
JD SportsNike
Air Max 1
The shoe that put the Air unit on display. Tinker Hatfield's 1987 masterpiece, still relevant today.
AdidasAdidas
Gazelle
A 1968 training shoe adopted by Britpop, terrace culture, and every generation since.
BSTNNike
Dunk Low
Basketball heritage meets streetwear royalty. Endless colourways, always in demand.
ReebokReebok
Classic Leather
Soft leather upper, die-cut EVA sole. A quiet icon that never shouts.
PumaPuma
Suede Classic
The shoe that defined the B-boy era. Worn by Run-DMC, adopted by everyone.
AdidasAdidas
Stan Smith
The clean white tennis shoe that became the world's best-selling sneaker.
Foot LockerNike
Air Jordan 1 Low
The shoe that started a revolution. Even the low-top carries the weight of sneaker history.
VansVans
Authentic
The original Vans. Canvas upper, waffle sole, zero fuss. A true icon of simplicity.
New BalanceNew Balance
990v6
Made in USA craftsmanship and the original dad shoe. Substance over hype.
ConverseConverse
Chuck 70 High
The premium version of the original. Better materials, better cushioning, same iconic silhouette.
Size?Nike
Cortez
Nike's very first shoe. Nylon and leather, a swoosh, and decades of cultural history.
ASOSAdidas
Campus 00s
Low-profile suede with a clean three-stripe hit. The campus trainer, reimagined.
Onitsuka TigerOnitsuka Tiger
Mexico 66
Japanese precision and the distinctive tiger stripe. A cult icon since 1966.
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